Show Your Customers a Clear Path

One of the biggest mistakes that any e-business can make with their website is to assume that their visitors are going to patiently work out what they need to do next.

The reality is that on average, visitors only take three seconds to decide if they want to stay around or not. Those three seconds are absolutely crucial for online retailers.

It’s important to understand where people are entering your site; these are the landing pages, therefore each page needs to be designed with very clear, simple objectives in mind. If you’ve got a large catalogue of products, it would be a big mistake to blazon your pages with each product type or special that you have on offer. This just makes it really difficult for visitors to work out what’s there for them.

Highly respected marketer Seth Godin talks about….

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