Tait Radio Communications

Enhanced product clarity and improved development efficiencies achieved

Tait Electronics is a leading provider of advanced voice and data radio communications solutions for mobile organisations throughout the world. Tait have been producing mobile radio products and solutions for four decades, developing the Tait name to be synonymous with innovation and flexibility. Tait provides integrated solutions for industries such as public safety, government, utilities, transport and national security.

Business Challenges

As is typical for large organisations, there were internal departments that had their own unique view of what the web should provide. The main focus had been on putting more content on the site and the online customer focus was not in the front of their minds.

They also had some awareness about web site measurement, but not about web analytics and why it’s important. “People were either not asking for it, or just didn’t know why Tait needed it.”

The Tait web team had some difficulty in managing the direction of the website with the multiple vendors involved.

“We are continually improving the online experience for our customers and seeing our business grow as a result. That’s very rewarding.”


  • Slow and painful to implement web initiatives
  • Lack of expert knowledge
  • No measures of success

Solution

LeftClick helped Tait resolve a number of interface design problems and these engagements raised an awareness of issues that Tait had previously missed.

As a result, Tait selected LeftClick as a preffered supplier for web optimisation services through a Service Level Agreement. (SLA)

The SLA covers various aspects of optimisation, including website analytics, strategy planning, consultancy, interface design and A/B split testing. These services are now embedded into Taits monthly web operations.

  • Service Level Agreement
  • Consultancy
  • Interface and Interaction Design

“When we have new ideas or challenges, it’s now easy for us to ask LeftClick what we should do. Their consultation-on-demand extends well beyond interface design.”

Results

The enagement between LeftClick and Tait has had wide reaching benefits on a number of levels.

Measuring what matters is helping Tait and LefClick to make more informed decisions prior to Design changes.The ongoing dialogue and consultancy provided by LeftClick is helping Tait to improve the translation of business goals to the direction of the web presence itself.

“When a design comes out of LeftClick it is now accepted more readily as our people now understand the rationale behind it.”



  • Web Initiatives move forward faster and much easier
  • Increased awareness and sensitivity to online customers
  • Improved measurement capabilities

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