Posts in ‘Quick Tips’

Nearly all businesses have an inherent desire to grow their online business, and are keen to look at ways to achieve that growth. But sadly, many businesses are doing little to achieve their growth in a systematic fashion, and are instead dabbling with various initiatives that have a fairly unpredictable chance of actually achieving growth.

Instead of investing in new features that don’t give you a decent return on investment, it is far better to copy what successful companies do, and adopt clear and proven strategies that are more likely to achieve growth systematically.

Here are some ideas that can help you to bolster online growth:

Has it ever occurred to you that the wording you use for your calls-to-action may be costing you money? Why? Because these links are often quite non-specific. For example, ‘click here’ doesn’t really suggest to the customer why they should.

By being more specific in your choice of words, you can dramatically increase the number of click-throughs that occur. Therefore, it’s important to use words that urge or encourage an action but which also specifically explain what that action is.

Relate it back to a real life situation. If you’re driving along in your car and saw a big sign that said ‘Turn right,’ you’d probably ignore it, because you don’t really want to go right and you haven’t been told why you should. But what if the sign said ‘Turn right now to see the All Blacks’? Chances are you might just turn right and take a look.

Have you ever been to an e-commerce site which has forced you to register right at the beginning of the checkout process? How did that make you feel? Websites that put this registration step right at the front of a check out process will be losing customers unnecessarily.

When someone has made a purchasing decision, they want to get the job of checking out down as quickly and easily as possible and don’t want anything to get in the way. Asking people register gets in the way and can present a trust question in the customers mind, i.e. “why is this company forcing me to do this?” and “what will they do with my personal information?”.