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How can you significantly increase sales through your online marketplace?
As an online marketer, your objective is to encourage people to understand your value proposition and enquire about your products and services.
The online marketing funnel
If you’re responsible for online marketing for lead generation then your mission is to achieve as many leads as possible in return for your marketing expenditure.
At the top of the online marketing funnel is all the respondents who are exposed to your organic search placements, paid search ads and email marketing campaigns. A small portion of these people click through and land at your website, and so move one level deeper into your funnel. At the bottom of the funnel, is an even smaller portion of respondents who pop-out the bottom as new leads. Each lead is a ‘conversion’.
What happens in the middle of the funnel, between click and conversion, is critical to the success of your business and the return on marketing investment (ROMI). Unfortunately, there is often a big gap here, where many respondents simply disappear without explanation.
In order to maximise your lead conversion rates you need to provide segmented landing experiences that effectively converse with your business prospects in their language. By giving your respondents a more targeted and focused post-click pitch, you will successfully move more people through each stage of the funnel and significantly increase lead conversions.
Next: Increase retention & loyalty »Customers are saying…
“…increased our already successful web sites conversion rate from 6% to 29%. Everything that was promised was delivered, and more! I would have been happy with 12%. Great job.” — Richard Hack, Taurus Logistics
Solutions
LeftClick’s post-click conversion services can help you turn more of your click-throughs into qualified leads. Show me how »